ypungs jewelry wholesale I am a novice, how to make the liquor agent in Luoyang, how to make it bigger, thank you.
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tai rittichai jewelry wholesale Baijiu Success Dafa
------ Cao Changping, Huafu Baiwan, Sichuan
"Ten Years of Daughter-in-law Boiled Being in Po" is a real life of ancient women. The bitterness is in order to end up with the day of the complex, which can be prestigious. And modern women will never do such stupid things. They cannot consume ten years of youth, which is too long. What can I do if my mother -in -law is? It's not old -fashioned, lacking vitality, not far from the end of life. Now making a brand can learn from the perseverance of the ancient daughter -in -law for ten years, and they can learn from their determination to pursue the goals, but they must not follow their way of suffering for ten years.
At present, the Chinese liquor market has entered a combat stage. From the planned economy to the market economy, enter an disorderly state from an orderly period. Every year, the two major events of Chinese liquor gathered many manufacturers to spend huge sums of money. Most participants shouted exhaustedly: "Chinese famous brand", "famous liquor", "high -quality liquor" and so on. It can be seen that the pursuit of brand -name effects has become the common voice of most manufacturers. As a result, a variety of advertising forms and patterns have emerged in the market: air, ground, sound, colorful, indoor, outdoor, dynamic and static, and dazzling, making consumers dizzy. After a period of activities, a family of joy was happy, and even some of them disappeared from the market immediately. Some products are still struggling to get a line of vitality. As a result, the enterprise spent a lot of money hiring the marketing chief physician, and the whole hope was entrusted on the physician. It is undeniable that some physicians can really take the right medicine and combine the internal immunity and resistance within the enterprise, the market can return to normal. However, there are a few physicians who are not right, but the same is the same. In addition, if the physician's skills are not enough, even if the internal organs of the human body are unclear, it may heal severe healing, and the disease and bone marrow must be surgery.
This believes that the pursuit of brand name effects is understandable, but the changes in all things in the world have its development law. If you want to make the new product truly a brand brand in the minds of consumers, you must follow the important rules of the development of the brand -name brand: (take the liquor market as an example)
. First, position your own product (liquor in liquor (liquor wine Brand positioning)
It considering whether the product's core of the market is followed or leading, is it a challenging or defensive type. There must be an accurate market positioning. If the product is positioned as the leading type and challenge, the enterprise must have strong market operations, including financial, manpower and strong management measures. At the same time, we must also have the ability to withstand market risks and peers. Of course, if the company really has the above capabilities, coupled with products with distinctive personality and quality, it is unique in the market. I believe that this product will soon form a brand effect expansion. At the same time, it can shorten the expansion period of new products entering the market. Can fry the brand. If the product is positioned as follow -up and defensive type, the enterprise needs to form a strong market research department, internal and external packaging, wine texture, execution price and life cycle, and provide them to the enterprise headquarters in time in order to formulate corresponding resource integration measures Essence
. Finding partners (liquor investment in liquor) suitable for the development plan of the company
"Manufacturer's Family" is a mantra when people often talk. The manufacturer's family is actually not difficult. As long as it is done: A. The manufacturer provides products with excellent quality, suitable taste, and reasonable prices. The marketing experience and sound network, then the product can take root in the market and bloom. B. Dealers can make their own advantages through the expansion of the product market, cooperate with manufacturers' marketing, and formulate feasible market sales plans and ground promotion activities. I believe that such a cooperation should be considered perfect. In fact, the key is that the product value of the manufacturer can be appreciated through the operation of the dealer's market, and the business philosophy of the dealer can be integrated into the manufacturer's production, so that cooperation can develop steadily. Of course, there are many problems in the process of cooperation in manufacturers: the focus of contradictions is that on the one hand, the two parties lack mutual trust and lack calm thinking when the interests are conflict. They can't change the position to think about each other. Most of them are emotional. On the other hand, anyone always wants to possess a positive position between individual manufacturers. I always want to control each other, and the result is no one to control anyone. So how to find dealers who are suitable for the development plan for the company? First of all, before finding dealers, you should verify the market and analyze market competition and consumption level and regional characteristics. At the same time, the dealers must also understand their existing market conditions and distribute the network construction situation. His loyalty, capital turnover status and cash recovery of existing brands, more importantly Thinking. Of course, everything can only be relative and can only screen qualified dealers under the same conditions.
. Analysis of the process of the new brand to the excessive brand brand (liquor agent)
The development of any brand is inseparable from the "three periods, four processes", three periods It refers to the brand's survival period, development period, and maturity period. The four processes refer to the process of new products entering the new market: understanding, familiarity, identity, and loyalty. Many manufacturers want products to quickly occupy the market and try to shorten the expansion period of products entering the market. In order to achieve this, manufacturers have increased their local investment at the expense of cost, and even the seedlings have been pulled up. They do not follow the development law of the cultivation of the market. As a result, the result is to form a market parabolic line. Take a look at some of the current circulation links. The new product enters the new market, first of all, the catering terminal. It is undeniable that the catering terminal is ready to make the brand expand rapidly. Many manufacturers do not hesitate to risk the death accounts, and at the same time, they also increase the hardware investment suitable for hotels. Also occupy the hotel's Feng Shui treasure. However, the hotel owner also uses the current priced price of his own golden location. Wine is not to mention the agency, and even several batches of payment can be settled, often the supplier is miserable. The author believes that the catering terminal is important, but it cannot be blindly operated, let alone to follow the trend, because more than 85%of suppliers are not available in the hotel. If there are 150 hotels in the area, we can follow the size and passenger traffic according to the size and size of the size. How much, the reputation is divided into A, B, and C. Class C hotels are better, because most of them are directly operated by the shop owner. As long as the product quality is excellent, the salesman communicates in place, and it is enough to give some small gifts. Class A and B hotels must be carefully analyzed. Class A and B hotels generally have lobby managers, leaders, bar counters, warehouses, etc. The most difficult to cope with these intermediate links. If you want to cope with them, you are afraid that there is no bottom hole, but you ca n’t avoid them. What should I do? The author believes: First of all, the owner of the A and B -level hotels cannot be seen as a single trading relationship. Instead, these bosses should be viewed as the distributor in our circulation field. We must firmly grasp every A and B -levels. Hotel owner, signed a fair, reasonable, mutually beneficial distribution agreement with them. (Because the hotel owner knows that their settlement price ratio is high in distribution channels.) The hotel owner is cleverly incorporated into our sales link. Finally, the hotel is formed.
In again, take a look at the store terminal: Shopping mall supermarkets are a hypermarket for centralized sales. In a word: "The hotel is okay, the supermarket can't move." In fact, this was originally a conceptual error. The supermarket's unmoved this shows that the brand is still in the expansion of survival. In turn, it also shows that the hotel's driving is not successful. It also needs to work hard on advertising and promotion. Form strong consumer groups among hotel mobilions. In a word, it is normal for the store terminal to start in the short term. It is just that we should also increase promotion from various forms.
The small sales department and township channels in the urban area: Many new product dealers are secretly rejoicing when doing market surveys: if the brands I do occupy these channels, there are also many consumers who take the initiative to buy it. So began to formulate various distribution channels incentive measures. 1. Dangpu goods are blocked by dealers to increase incentives at the expense of incentive measures forcibly occupying small sales department and township retail stores. The goods are paved, but will consumers recognize? They actively buy mature brands, and most people are loyal consumers of mature brands. The author believes that it is not allowed to bloom everywhere for retail stores. First of all, in the urban and townships, there are several wholesale and retail distributors. As long as we mobilize the passion of the distributor and let them form a small group consumption in the area. For example, relatives, friends, colleagues, neighbors and other family banquets of distributors use wine: First, this kind of alcohol is relatively large. Second, this kind of wine is widely radiated, and consumers can form a mutual comparison to achieve the effect of pointing with each other, allowing many consumers to take the initiative to buy them at retail stores, forcing retail stores to take the initiative to purchase. Towers and township markets are two more channels for retail stores in the urban area: government organs and township hotels, new products should not be too urgent, nor can they damage the enthusiasm of distributors, because retail stores themselves are traditional guardians of rabbits. They took the initiative and could only start from the consumer group around them, so that the effect would be much better.
In summary, the new brand of liquor is over to mature brands, and the journey is difficult. It is required that our sales staff must have the ability to promote and control the market. Solid basic work, I believe that the products you operate itself are the brand of liquor in the famous brand.
Cao Changping, Sichuan Huafu White Winery
2001 in Taizhou, Jiangsu
aventura jewelry wholesale It depends on what brand you are doing. I joined the proxy of Sanjiu, from Luzhou, Sichuan, and contains bottled wine (Luzhou Laojiao, etc.). The chain nature, the investment is not very large. If you are interested, you can add it. There are shop photos.