5 thoughts on “How to do a good job of online word -of -mouth marketing?”
Jane
To put it simply, it is the information that allows enterprises' online public opinion to be suitable for enterprise development, which is a information that is conducive to the growth of corporate brands. There are two simply classification of information on the Internet. On information that is not conducive to enterprise development. This kind of information may come from dissatisfied customer reviews, irresponsible netizens' unfair evaluation, intentional discreditation of competitors, or product defects or service issues from the enterprise, etc. The information that is conducive to corporate growth. This information netizens or customers are automatically released, and some companies are also processed by themselves, which is even more prominent. we can make the first information difficult to be discovered and let the second information "overwhelming", which can be said to have made a good network word of mouth. But do n’t forget the premise of a good reputation is that the company itself must ensure that there are good products or services, do n’t have problems in product services. It is not difficult to build a good network word of mouth through the promotion of online brand promotion and reputation of marketers. Essence So the core of the network word of mouth, the core is to do well in products and services, excellence, it doesn't matter if it is not very good, but try not to be too bad. It is prone to bad word -of -mouth information. For corporate network marketing managers, we must first pay attention to customers' feedback and timely find some problems in enterprise products or services. The second is to pay more attention to some interactive platform content, such as: Baidu knows, Baidu Tieba, well -known community forums and industry influential media. You also need to pay more attention to all evaluation websites, such as Baidu's word of mouth, public comment, etc. Furthermore, it is necessary to check the search results through search engines through the keywords of some brand word of mouth, and find that it is not good for information to process it in time. Mathe people may say that they want to deal with it but do not know how to deal with it. There are three suggestions for this situation: . Continue to maintain online word of mouth transmission Promoting can create an information fortress for the brand and important products of the enterprise. Occasionally, some disadvantaged information is difficult to make users find it. If you do not promote and maintain much, once a piece of information that is not conducive to the enterprise, it will be obvious when searching for enterprise products or information on the search homepage, causing huge damage to the enterprise. It, not to rush to DEL This on the network, there must be a reason for the disadvantage information on the network. The enterprise must ask such information to find out and find out the reason. For the specific analysis solution, if it is a general consumer dissatisfied with this solution to give him a satisfactory solution, it is a better choice. If it is a competitor, you can only cut into or put into the law from the perspective of public relations, and you can also go to the website for consultation. The online marketing consultant gives suggestions for specific issues. It, the marketing department cooperates with the sales and after -sales service departments The market department does not directly contact customers, and the sales department and after -sales service departments directly contact customers. Generally speaking, in order to transaction to the product or service, the sales are transferred to the after -sales department in order to deal with the product or service too much. After the sales personnel, the after -sales staff will say that the sales are wrong. In this case, the feeling that the customer feels must be extremely bad. Therefore, it is recommended that enterprises unify their caliber, and try to achieve the caliber of publicity and sales as much as possible to make customers impeccable. In discovery of bad information, then go to the fire to extinguish the fire. This is a complement of the dead sheep. In fact, word -of -mouth information maintenance can also be entered first. It is recommended that enterprises organize key keywords for brand -related products or services. Do information paving, which can not only promote corporate brand products, but also establish a firewall for enterprise products and services to prevent bad information from coming out.
There is no need to say much about online mouth marketing. This is a method that must be adopted by online marketing, but online word -of -mouth marketing is not as simple as advertising promotion. Marketing, Pony Shoutu Marketing Consultant shared some related knowledge and experience here.
What is word of mouth marketing?
In the situation of investigating market demand, the company provides consumers with the need for products and services they need, and at the same time formulate a certain word -of -mouth promotion plan to allow consumers to automatically disseminate the company's products and services with good evaluations, so as to allow consumers Through word of mouth, people understand products, establish brands, and strengthen market awareness, and ultimately achieve the purpose of selling products and providing services.
Definition points: mise: Provide products and services for consumers Methods: Formulating word of mouth promotion plan Process: Let consumers actively communicate the company's products or services of the company If: brand communication and product sales
In how should we define word -of -mouth marketing?
On reputation marketing connotation, from the perspective of communication, interpersonal communication information has a great decision on the influence of information recipients. At the product or service level, the cognition and evaluation of the reputation of consumers' functions, quality, and services of consumer products are targets, marketing is the means of high -quality products or services, and products are good marketing methods. Create a good word -of -mouth effect. If the product or service is very good, no matter how good the marketing means, what will be obtained will also be a negative word -of -mouth effect.
What are the characteristics of word -of -mouth marketing?
The word -of -mouth marketing features are very credible. offline: Word of mouth communication occurs in real relationships such as friends, relatives, colleagues, and classmates. Online: Word of mouth communication occurs in the relationship between friends, fans, and the same interest group. A relatively stable relationship has been established between them.
The reluctance high propagation cost. If the product or service can exceed user expectations, the user's active transmission of word -of -mouth marketing has a high degree of loyalty, and the repurchase rate has a high repurchase rate. There are different topics and focus on different consumer groups. The same consumer groups they consume similar consumption, and the brand preferences are similar. As long as it affects one or more of a consumer group, it will spread quickly through word of mouth.
Me word -of -mouth marketing steps?
Step 1: Determine the discusor Step 2: Find a good topic Step 3: Use the communication tool : Tracking and processing
The steps of network word -of -mouth marketing are like this, but the specific development may require a professional team to plan and implement it. Pony knows the marketing institution for free to customize the network word -of -mouth marketing solution for the enterprise. Online marketing consultants with more than ten years of experience conduct network diagnosis for enterprises, find out the problem, implement network promotion targeted, solve the weakness of corporate networks, and learn more about Baidu to communicate online directly online. Thank you.
In the Internet era, online information is open to the whole people. Netizens are both users of information and manufacturers of information, which makes word of mouth spread faster in the Internet era. The traditional era word of mouth can only be passed on between acquaintances and acquaintances. The reputation of the Internet era can be spread among strangers, and the proportion of strangers is greater, so the importance of online word of mouth marketing is more obvious. So, how can we shape a good reputation? How can we successfully implement network word -of -mouth marketing?
First of all, the product quality is good. No matter how good the reputation is on the Internet, but the quality of the product is not closed, the consumer will give bad reviews after use, and the network reputation that the enterprise will not easily create will slowly collapse. Network word -of -mouth marketing can bring product sales, but the reputation of network reputation depends on the satisfaction of users. Once the product quality problem generates the negative word of mouth, it is difficult to maintain the network word of mouth. Therefore, the product quality is good, so the quality of the product is good It is the basis for enterprises to market word -of -mouth marketing.
Secondly, how to make the brand have a good reputation on the Internet? It the probability of your product consumers may be seen? How can I search? How can consumers see your product? How do consumers determine your product? These issues need to be studied in word -of -mouth marketing. The channels for online word -of -mouth marketing should be transferred around target consumers. Baidu search is a search method that consumers will use. Then Baidu promotion is to do. Consumers recognize the recommendation of authoritatives. Very important, can you consider finding experts or celebrities in related fields to platform for the product? The goal of word -of -mouth marketing is consumers, and we tell them what consumers want to know.
In the end of the after -sales service marketing will never exist in isolation, as well as online word -of -mouth marketing. It must be supported by good products and services. Having said that, even if it is a good reputation company, no matter how good the reputation is, there is no negative evaluation. As long as the positive word of mouth is absolutely dominated, the enterprise does not need to worry about it, but it can not be allowed. In addition to ensuring product quality, the method is after -sales service. When consumers are dissatisfied with the product, the corporate service team should take it seriously, stabilize customer emotions, solve customer problems, and try to satisfy customers as much as possible. Maintaining every customer is for the accumulation of word of mouth, and also increases the salary of future sales growth.
Coustock word -of -mouth marketing is a problem that every company will face. How to shape the company's good reputation. The company has been working hard. It seems that enterprises provide good services on the basis of ensuring product quality, and on the basis of this, it will inevitably do more with half -the -efficiency marketing in network word -of -mouth marketing, but instead.
1. Word of mouth and word -of -mouth dissemination of the information economy has spawned new marketing methods. In the face of complicated information, consumers often rely more on their required information in the face of complicated information. In order to cater to this urgent desire for consumers, online word -of -mouth marketing has emerged and follows the trend. It becomes favored by enterprises and consumers in one fell swoop. So what is reputation? What is word of mouth spread? What kind of inherent relationships are there between the two? The author believes that word of mouth refers to people's verbal praise, which refers to everyone's discussion and the passage of the masses; on the other hand, it refers to the oral familiar words in the society. It comes from the understanding of the masses' consensus and preaching at the grassroots level. The so -called "word -of -mouth communication" refers to a non -commercial communicator and recipient with perceptual information about a product, brand, service, organization, consumption concept and attitude, and informal interpersonal communication of lifestyle. Psychological studies have shown that there are four factors that affect consumers' purchase of decisions and attitudes: one is the influence of family and friends; the other is the direct experience of consumers; the third is the influence of mass media transmission; the fourth is the company's enterprise Marketing activities. Obviously, word of mouth often plays a vital role. For products and services that have not been contacted, many consumers will first ask the opinions of relatives, friends, colleagues and girlfriends around them. Therefore, whether it has a good reputation determines whether the product is possibly purchased, especially today when the Internet is developed, the influence of word of mouth is getting greater. Second, word -of -mouth marketing and online word -of -mouth marketing, what is word -of -mouth marketing and online word -of -mouth marketing? In terms of marketing, word -of -mouth marketing refers to the transmission of a certain product, service, brand, organization, seller, and can make people think that the above objects are reminiscent Any organization or personal information, so that the recommended person to obtain information consultation, attitude change, and even affect the two -way interactive marketing communication behavior of its purchase behavior and purchase decision -making. Popularly speaking, word -of -mouth marketing is a marketing method that transmits products or corporate related information to their own family, friends, etc. through the way consumers pass through the way, thereby prompting them to form a marketing method of buying decisions or changing purchase decisions. The online word -of -mouth marketing is based on the Internet technology. The functions of the Internet use the word of mouth of consumers through the way of speaking by consumers. In terms of word -of -mouth information such as text, language, pictures, videos and other expression, to achieve the role of word -of -mouth marketing for enterprises. In layman's terms, consumers or netizens via the network (community, forum, blog, Weibo, album, video sharing, etc.) channels to discuss related discussions on brands, products and services, and multi -related media information content. Share to achieve corporate marketing functions. Third, the operating skills of word -of -mouth marketing, as the saying goes: Good word of mouth will cause 8 sales, and bad reputation will lose 25 customers. No doubt, whether it is an enterprise or an individual, it should establish a good reputation. However, how should enterprises do word -of -mouth marketing and how to maximize the effect of word -of -mouth marketing, obviously need to take corresponding steps and methods. The three steps of the three major Falun Falun reputation marketing are: moving -value -return word -of -mouth marketing to achieve effective goals, first of all, to use good products to impress the first batch Implement; second, when the first batch of consumers will have the body and feel, there is the corresponding value of maintaining products and services, so that the group of word -of -mouth communicationers will continue to expand. In value, it is possible to spontaneously tell the people around him; in the end, after consumers obtain product information through media or word of mouth and generate purchase behavior, consumers must also allow consumers to get the same return with their information. The four major magicms of word-of-mouth marketing are: 1-Before launching the product, it should be interesting, because no one is willing to talk about boring companies, products, services, advertising or brands. 2- Let customers be satisfied and happy, because satisfying customers are the best advertisers. 3-Enterprises that do honesty are easy to get the trust and respect of consumers. 4-The information of word-of-mouth communication should be concise and properly help. Combat skills: First, in word -of -mouth marketing, the product must be selected correctly, and the corresponding population must be used. Real combat shows that not all products and services are suitable for word -of -mouth marketing. From the perspective of types, according to authoritative data, the topics of people's main discussions include: clothing, shoes and hats (53.4%), daily department stores (46.7%), home appliances (39.2%), food/drink (37.1%). Second, in the process of word -of -mouth marketing, companies should guide customers to conduct experiential consumption. The experience brought by experiential consumption is deep and unforgettable. Because customers often do not need to pay in the early stage of experience, more people often have participation. After the customer experiences the product and service, it will have a good reputation. On the one hand, it has contributed to its own purchase, and on the other hand, it also spreads good reputation to further attract new consumer groups. Third, in word -of -mouth marketing, learn to use brands for borrowing recommendations. Fourth, in word -of -mouth marketing, brand stories and public relations events should be allowed. Fifth, in word -of -mouth marketing, details determine success or failure. Do not ignore every detail. As the land of word -of -mouth marketing, the network must be more and more concerned, and its role will be increasingly important.
I. Product positioning The product consumers do not like it, and it is easy to produce negative word -of -mouth effects. As a result, not only did it not play a role in promoting, but even caused the product to withdraw from the market in advance. The network word of mouth . The propagation method
The communication factor has strong sustainability, story, fun, can attract consumers to continue to pay attention, and it is easy to extend and spread. . Communication channels
The marketing model determines the channels of communication. The choice of communication channels is mainly determined by product target user group characteristics. The channels that have influence and reputation are Baidu platform.
To put it simply, it is the information that allows enterprises' online public opinion to be suitable for enterprise development, which is a information that is conducive to the growth of corporate brands. There are two simply classification of information on the Internet.
On information that is not conducive to enterprise development. This kind of information may come from dissatisfied customer reviews, irresponsible netizens' unfair evaluation, intentional discreditation of competitors, or product defects or service issues from the enterprise, etc.
The information that is conducive to corporate growth. This information netizens or customers are automatically released, and some companies are also processed by themselves, which is even more prominent.
we can make the first information difficult to be discovered and let the second information "overwhelming", which can be said to have made a good network word of mouth. But do n’t forget the premise of a good reputation is that the company itself must ensure that there are good products or services, do n’t have problems in product services. It is not difficult to build a good network word of mouth through the promotion of online brand promotion and reputation of marketers. Essence
So the core of the network word of mouth, the core is to do well in products and services, excellence, it doesn't matter if it is not very good, but try not to be too bad. It is prone to bad word -of -mouth information. For corporate network marketing managers, we must first pay attention to customers' feedback and timely find some problems in enterprise products or services. The second is to pay more attention to some interactive platform content, such as: Baidu knows, Baidu Tieba, well -known community forums and industry influential media. You also need to pay more attention to all evaluation websites, such as Baidu's word of mouth, public comment, etc. Furthermore, it is necessary to check the search results through search engines through the keywords of some brand word of mouth, and find that it is not good for information to process it in time.
Mathe people may say that they want to deal with it but do not know how to deal with it. There are three suggestions for this situation:
. Continue to maintain online word of mouth transmission
Promoting can create an information fortress for the brand and important products of the enterprise. Occasionally, some disadvantaged information is difficult to make users find it. If you do not promote and maintain much, once a piece of information that is not conducive to the enterprise, it will be obvious when searching for enterprise products or information on the search homepage, causing huge damage to the enterprise.
It, not to rush to DEL
This on the network, there must be a reason for the disadvantage information on the network. The enterprise must ask such information to find out and find out the reason. For the specific analysis solution, if it is a general consumer dissatisfied with this solution to give him a satisfactory solution, it is a better choice. If it is a competitor, you can only cut into or put into the law from the perspective of public relations, and you can also go to the website for consultation. The online marketing consultant gives suggestions for specific issues.
It, the marketing department cooperates with the sales and after -sales service departments
The market department does not directly contact customers, and the sales department and after -sales service departments directly contact customers. Generally speaking, in order to transaction to the product or service, the sales are transferred to the after -sales department in order to deal with the product or service too much. After the sales personnel, the after -sales staff will say that the sales are wrong. In this case, the feeling that the customer feels must be extremely bad. Therefore, it is recommended that enterprises unify their caliber, and try to achieve the caliber of publicity and sales as much as possible to make customers impeccable.
In discovery of bad information, then go to the fire to extinguish the fire. This is a complement of the dead sheep. In fact, word -of -mouth information maintenance can also be entered first. It is recommended that enterprises organize key keywords for brand -related products or services. Do information paving, which can not only promote corporate brand products, but also establish a firewall for enterprise products and services to prevent bad information from coming out.
There is no need to say much about online mouth marketing. This is a method that must be adopted by online marketing, but online word -of -mouth marketing is not as simple as advertising promotion. Marketing, Pony Shoutu Marketing Consultant shared some related knowledge and experience here.
What is word of mouth marketing?
In the situation of investigating market demand, the company provides consumers with the need for products and services they need, and at the same time formulate a certain word -of -mouth promotion plan to allow consumers to automatically disseminate the company's products and services with good evaluations, so as to allow consumers Through word of mouth, people understand products, establish brands, and strengthen market awareness, and ultimately achieve the purpose of selling products and providing services.
Definition points:
mise: Provide products and services for consumers
Methods: Formulating word of mouth promotion plan
Process: Let consumers actively communicate the company's products or services of the company
If: brand communication and product sales
In how should we define word -of -mouth marketing?
On reputation marketing connotation, from the perspective of communication, interpersonal communication information has a great decision on the influence of information recipients. At the product or service level, the cognition and evaluation of the reputation of consumers' functions, quality, and services of consumer products are targets, marketing is the means of high -quality products or services, and products are good marketing methods. Create a good word -of -mouth effect. If the product or service is very good, no matter how good the marketing means, what will be obtained will also be a negative word -of -mouth effect.
What are the characteristics of word -of -mouth marketing?
The word -of -mouth marketing features are very credible.
offline: Word of mouth communication occurs in real relationships such as friends, relatives, colleagues, and classmates.
Online: Word of mouth communication occurs in the relationship between friends, fans, and the same interest group. A relatively stable relationship has been established between them.
The reluctance high propagation cost. If the product or service can exceed user expectations, the user's active transmission of word -of -mouth marketing has a high degree of loyalty, and the repurchase rate has a high repurchase rate. There are different topics and focus on different consumer groups. The same consumer groups they consume similar consumption, and the brand preferences are similar. As long as it affects one or more of a consumer group, it will spread quickly through word of mouth.
Me word -of -mouth marketing steps?
Step 1: Determine the discusor
Step 2: Find a good topic
Step 3: Use the communication tool
: Tracking and processing
The steps of network word -of -mouth marketing are like this, but the specific development may require a professional team to plan and implement it. Pony knows the marketing institution for free to customize the network word -of -mouth marketing solution for the enterprise. Online marketing consultants with more than ten years of experience conduct network diagnosis for enterprises, find out the problem, implement network promotion targeted, solve the weakness of corporate networks, and learn more about Baidu to communicate online directly online. Thank you.
In the Internet era, online information is open to the whole people. Netizens are both users of information and manufacturers of information, which makes word of mouth spread faster in the Internet era. The traditional era word of mouth can only be passed on between acquaintances and acquaintances. The reputation of the Internet era can be spread among strangers, and the proportion of strangers is greater, so the importance of online word of mouth marketing is more obvious. So, how can we shape a good reputation? How can we successfully implement network word -of -mouth marketing?
First of all, the product quality is good. No matter how good the reputation is on the Internet, but the quality of the product is not closed, the consumer will give bad reviews after use, and the network reputation that the enterprise will not easily create will slowly collapse. Network word -of -mouth marketing can bring product sales, but the reputation of network reputation depends on the satisfaction of users. Once the product quality problem generates the negative word of mouth, it is difficult to maintain the network word of mouth. Therefore, the product quality is good, so the quality of the product is good It is the basis for enterprises to market word -of -mouth marketing.
Secondly, how to make the brand have a good reputation on the Internet?
It the probability of your product consumers may be seen? How can I search? How can consumers see your product? How do consumers determine your product? These issues need to be studied in word -of -mouth marketing. The channels for online word -of -mouth marketing should be transferred around target consumers. Baidu search is a search method that consumers will use. Then Baidu promotion is to do. Consumers recognize the recommendation of authoritatives. Very important, can you consider finding experts or celebrities in related fields to platform for the product? The goal of word -of -mouth marketing is consumers, and we tell them what consumers want to know.
In the end of the after -sales service
marketing will never exist in isolation, as well as online word -of -mouth marketing. It must be supported by good products and services. Having said that, even if it is a good reputation company, no matter how good the reputation is, there is no negative evaluation. As long as the positive word of mouth is absolutely dominated, the enterprise does not need to worry about it, but it can not be allowed. In addition to ensuring product quality, the method is after -sales service. When consumers are dissatisfied with the product, the corporate service team should take it seriously, stabilize customer emotions, solve customer problems, and try to satisfy customers as much as possible. Maintaining every customer is for the accumulation of word of mouth, and also increases the salary of future sales growth.
Coustock word -of -mouth marketing is a problem that every company will face. How to shape the company's good reputation. The company has been working hard. It seems that enterprises provide good services on the basis of ensuring product quality, and on the basis of this, it will inevitably do more with half -the -efficiency marketing in network word -of -mouth marketing, but instead.
1. Word of mouth and word -of -mouth dissemination of the information economy has spawned new marketing methods. In the face of complicated information, consumers often rely more on their required information in the face of complicated information. In order to cater to this urgent desire for consumers, online word -of -mouth marketing has emerged and follows the trend. It becomes favored by enterprises and consumers in one fell swoop. So what is reputation? What is word of mouth spread? What kind of inherent relationships are there between the two? The author believes that word of mouth refers to people's verbal praise, which refers to everyone's discussion and the passage of the masses; on the other hand, it refers to the oral familiar words in the society. It comes from the understanding of the masses' consensus and preaching at the grassroots level. The so -called "word -of -mouth communication" refers to a non -commercial communicator and recipient with perceptual information about a product, brand, service, organization, consumption concept and attitude, and informal interpersonal communication of lifestyle. Psychological studies have shown that there are four factors that affect consumers' purchase of decisions and attitudes: one is the influence of family and friends; the other is the direct experience of consumers; the third is the influence of mass media transmission; the fourth is the company's enterprise Marketing activities. Obviously, word of mouth often plays a vital role. For products and services that have not been contacted, many consumers will first ask the opinions of relatives, friends, colleagues and girlfriends around them. Therefore, whether it has a good reputation determines whether the product is possibly purchased, especially today when the Internet is developed, the influence of word of mouth is getting greater. Second, word -of -mouth marketing and online word -of -mouth marketing, what is word -of -mouth marketing and online word -of -mouth marketing? In terms of marketing, word -of -mouth marketing refers to the transmission of a certain product, service, brand, organization, seller, and can make people think that the above objects are reminiscent Any organization or personal information, so that the recommended person to obtain information consultation, attitude change, and even affect the two -way interactive marketing communication behavior of its purchase behavior and purchase decision -making. Popularly speaking, word -of -mouth marketing is a marketing method that transmits products or corporate related information to their own family, friends, etc. through the way consumers pass through the way, thereby prompting them to form a marketing method of buying decisions or changing purchase decisions. The online word -of -mouth marketing is based on the Internet technology. The functions of the Internet use the word of mouth of consumers through the way of speaking by consumers. In terms of word -of -mouth information such as text, language, pictures, videos and other expression, to achieve the role of word -of -mouth marketing for enterprises. In layman's terms, consumers or netizens via the network (community, forum, blog, Weibo, album, video sharing, etc.) channels to discuss related discussions on brands, products and services, and multi -related media information content. Share to achieve corporate marketing functions. Third, the operating skills of word -of -mouth marketing, as the saying goes: Good word of mouth will cause 8 sales, and bad reputation will lose 25 customers. No doubt, whether it is an enterprise or an individual, it should establish a good reputation. However, how should enterprises do word -of -mouth marketing and how to maximize the effect of word -of -mouth marketing, obviously need to take corresponding steps and methods. The three steps of the three major Falun Falun reputation marketing are: moving -value -return word -of -mouth marketing to achieve effective goals, first of all, to use good products to impress the first batch Implement; second, when the first batch of consumers will have the body and feel, there is the corresponding value of maintaining products and services, so that the group of word -of -mouth communicationers will continue to expand. In value, it is possible to spontaneously tell the people around him; in the end, after consumers obtain product information through media or word of mouth and generate purchase behavior, consumers must also allow consumers to get the same return with their information. The four major magicms of word-of-mouth marketing are: 1-Before launching the product, it should be interesting, because no one is willing to talk about boring companies, products, services, advertising or brands. 2- Let customers be satisfied and happy, because satisfying customers are the best advertisers. 3-Enterprises that do honesty are easy to get the trust and respect of consumers. 4-The information of word-of-mouth communication should be concise and properly help. Combat skills: First, in word -of -mouth marketing, the product must be selected correctly, and the corresponding population must be used. Real combat shows that not all products and services are suitable for word -of -mouth marketing. From the perspective of types, according to authoritative data, the topics of people's main discussions include: clothing, shoes and hats (53.4%), daily department stores (46.7%), home appliances (39.2%), food/drink (37.1%). Second, in the process of word -of -mouth marketing, companies should guide customers to conduct experiential consumption. The experience brought by experiential consumption is deep and unforgettable. Because customers often do not need to pay in the early stage of experience, more people often have participation. After the customer experiences the product and service, it will have a good reputation. On the one hand, it has contributed to its own purchase, and on the other hand, it also spreads good reputation to further attract new consumer groups. Third, in word -of -mouth marketing, learn to use brands for borrowing recommendations. Fourth, in word -of -mouth marketing, brand stories and public relations events should be allowed. Fifth, in word -of -mouth marketing, details determine success or failure. Do not ignore every detail. As the land of word -of -mouth marketing, the network must be more and more concerned, and its role will be increasingly important.
I. Product positioning
The product consumers do not like it, and it is easy to produce negative word -of -mouth effects. As a result, not only did it not play a role in promoting, but even caused the product to withdraw from the market in advance.
The network word of mouth
. The propagation method
The communication factor has strong sustainability, story, fun, can attract consumers to continue to pay attention, and it is easy to extend and spread.
. Communication channels
The marketing model determines the channels of communication. The choice of communication channels is mainly determined by product target user group characteristics. The channels that have influence and reputation are Baidu platform.