5 thoughts on “How about the prospect of brushing your face?”

  1. The prospect is still being explored.
    Face recognition technology adopts a regional characteristic analysis algorithm widely used in this field. It integrates the principle of computer image processing technology and biological statistics. The principles of learning are analyzed and established mathematical models, that is, face characteristic templates.
    The facial feature templates that have been built with the face analysis of the face of the subject's person, and give a similar value based on the results of the analysis. Through this value, you can determine whether it is the same person. If the same person is the same person, the next prompt will be performed by the face -to -face payment device. If not, you will not be able to pay!
    The expansion information now has two modes of face -to -face payment:
    The first type, the service provider of becoming Alipay or WeChat n This kind of technology company and R

  2. The prospect of brushing face payment
    . The market space of brushing face payment is large
    mobile payment has gradually been accepted by consumers. For new things, at the beginning, everyone is watching, just like it is like at the beginning, just like it is just like At the beginning of the mobile payment, the later aggregation payment was the same. But once the new thing solves the pain points of merchants and consumers, new things will be generally developed. Now, it is the era of brushing face payment, especially the face -to -face payment solves the pain point of the mobile phone carrier payment.
    The market for face -to -face payment must be the battlefield that mobile payment service providers need to be seized, and there are so many merchants across the country, and the market space is large.
    . Alipay and WeChat official support
    This is not proposed by merchants for face -to -face payment, but is promoted by giant companies such as Alipay and WeChat. In particular, Alipay Bar and WeChat have been promoting nationwide for face -to -face payment. At present, Alipay and WeChat both have "0 rates" that have paid face -to -face payment, and free gifts such as face -to -face payment machines. Judging from the face -to -face payment, it is the most supportive items that Alipay and WeChat payment have been recently.

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    . Face payment is currently profitable. For mobile payment service providers, face -to -face payment can become the most favorable entry point and open mobile payment for merchants. And the merchant opens mobile payment and via WeChat, Alipay and other channels, then mobile payment service providers will have a flow return.
    The prospects for brushing face payment are really good. Now many merchants have begun to use face -brushing payment for self -service receivables to meet the needs of a variety of payment methods for merchants. In particular, the face payment market in first -tier cities has begun to become hot stand up. However, there are always problems with the agency joining, because it is never your own career, so if you want to do mobile payment or face -brushing, you can choose the creator's face to pay. We only provide product and technical support. All customer data is available. It is the service provider's own, and the service provider really struggles for his career.
    Per entrepreneurs (including me) generally analyze whether it is feasible from the following aspects:
    1. Project feasibility: Analyze the future trend of the industry and the feasibility of personal profit -oriented.
    In general, the face payment industry should be the trend of the next two years. Alipay and WeChat have deployed the market. The promotion efforts are not large, including blush bags, subsidy equipment, open interface docking third -party service providers, etc. Essence On the new track of payment, get rid of the mobile terminal and start again.
    2. Market environment: The degree of acceptance, promotion, competitors, QR code market barriers in the local market.
    In the local market as an example, the promotion is not small. The reason is: 1. The two -dimensional code market is mature, the rate is low, and the space is not available; 2. The equipment cost is too high. 3. There are many face -to -face payment companies, good and bad, and vicious competition in the later period;
    Although the promotion is not difficult, it proves that the market environment belongs to the budding period and has a lot of room for growth. Member management brought by face payment and the role of later advertising marketing will have a good effect.
    3. Direction selection: The team develops investment promotion or an agent for a company to promote marketing.
    The individual entrepreneurs generally have only two directions: 1. Establish a team for technical development or purchase mature supporting technology integration, and then promote investment promotion. (This generally requires industry experience, most of them are not suitable)
    2. Acting a company and promoting the market. (There are too many companies, good and bad, and you need to distinguish the most important thing that is suitable for you to choose the most important, and the investment risk is controlled by yourself.)
    4.
    4.1. Funding factors are very important. If you do it according to the establishment of a team, you estimate at least 500,000, including: office venue, personnel cost, equipment cost, technical costs, etc. Operation; if it is done according to the agency method, ranging from 1-3 million, including agency franchise fees, equipment paving fees (merchant deposits or free paving), personnel costs, etc., not only should we consider the cost of the preliminary input, but also the cost of silence, as well as the later period Input costs, then analyze the output ratio.
    4.2. There is no introduction of technology and experience. It mainly depends on how personal decision -making has been promoted and promoted. The positive advantage of related experience is more obvious.
    4.3. Putting the mentality, the market uncertainty is too much, and the direction of the wrong direction and encountering difficulties will make people mistakenly think that things cannot be done. Do you must make enough psychological preparations and solve the difficulties encountered with a strong heart. It takes only 1 second to give up, and it takes firm confidence to persist.
    The face-to-face payment profit analysis:
    1. Treat rate division: merchant rate-cost rate*transaction value
    2. . Device difference: low buying and selling high
    4. If your agency company has strong technical strength, you can customize development to make a solution to earn differences and service fees.
    5. Internal third -party financial services: Wealth management, loan, installment interest commission
    6. Other
    mainly is divided into moisturizing, advertising and equipment differences. Others require certain resources or work hard to obtain.
    The face payment company type:
    1. Power type: there are corresponding industry technology, R

  3. It can be said that the use of face -brushing payment has great benefits, so that the future is full of infinite prospects.
    1, saving time: The face -to -face payment is more traditional, the cash register is lighter, and the payment time is 3 to 5 seconds. Compared with the traditional, the cashier time is faster, reducing the queue time.
    2, expenditure decreases: WeChat and Alipay's popularization support for the market will be lower in the early stage of docking. A face -brushing equipment can reduce 2 to 3 silver recipients, which can reduce the cost of more than 10,000 yuan. Tour of 100,000 yuan.
    3, cash register security: Alipay and Tencent's strong technical support can not only "swipe face payment", but also support the code scanning payment "sweeping customers' payment code", and voice prompts to prevent escape orders or missed brushes.
    4. Member management: Reduce the cost of making membership cards and systems, help merchants perform member management, including members' birthday marketing, member hierarchical management, no need to bring cards, AI faces are members.
    5. Quick and convenient: Compared with traditional, payment equipment is smaller, lighter, and solve problems such as the trouble of reconciliation!
    6. Marketing functions: After the consumer payment is completed, more marketing functions, merchants realize data analysis, and lock powder Touchia realizes consumption again.
    provides more business data for merchants for easy operation. "It is easy to open a store and difficult to keep the store" has always troubled the physical merchant. Although the QR code payment has improved operating efficiency, it cannot obtain user data, there is no way to carry out subsequent secondary marketing, and face -to -face payment can be. , Launch the face -to -face payment member system to help the store better carry out member management and membership marketing.
    In denying, brushing your face must be a trend of the future. The full popularity of face recognition will come sooner or later. In the offline upgrade, whoever can find the secret to experience upgrade, whoever finds the key key to open the digital and real world!
    The face payment is a good project, and WeChat and Alipay are also vigorously supported. They have issued a lot of preferential subsidy policies. The key operations must be planned. According to their own resources, capabilities, funds, etc. Make a lot of money and make small money. In short, you must get it.

  4. The problem of brushing the face
    1 The agent's lying down to earn a channel rate is unrealistic. The authorization models of Alipay and Tencent are relatively loose, and the agency fee can be done. Caused the market for disorderly competition, but the money agent who can quickly spread the goods
    2 equipment, which is a lot of funds. From the merchants, the deposit cannot be obtained, because the face -to -face payment is a icing on the cake, and then it is returned from the client from the post deposit. It is also difficult to from the perspective of psychological loss and disgust.
    3 Many people are optimistic about the income of advertising, which also has a problem with many agents. It is the oligopoly effect. Only when the market share is relatively high, it is possible to get the sponsorship and bargaining right of advertisers. Some agents that are behind in a certain area are difficult to have advertising revenue, although it may be paved with tens of thousands of machines.
    4 Face payment formation habits require a process. In the short term, the utilization rate is not high. A agent has no benefit for half a year, but what about three years? Can you survive it? So this window period is a test for agents, and I am afraid of encountering too early! Another important thing here is psychological experience. There is a feeling of being tracked, monitoring, and records. Although the QR code is the same, it feels stronger than the QR code.
    5 The update of the face payment equipment is too fast, some agents cannot keep up, and old products cannot sell. New products are smaller, more functions, and can also be paid by Alipay to brush together.
    6 requires certain technical support. Including the matching of the software interface of the chain store.
    7 The safety risk is not important, because the face brushing is auxiliary face as the main face. You need to be sure to confirm manually when you brush your face. So the photos are not established.

  5. The face -to -face payment has greatly facilitated people's payment process and shortening the payment time. According to Alipay statistics, the sales of people with offline installation of face recognition payment terminals have increased by 40%. But there is still a way to go away from the popularity of the people.
    Compared with the QR code, the face brushing is not only the access to payment capacity, but also the expansion of service capabilities. And this is the most attractive place for merchants. However, the face -to -face payment is still an auxiliary payment method. If there is no functional addition of the business needs, it is difficult to adapt to the market for a period of time.
    It another scenario needs to be solved are the problem of aggregation. In the two -dimensional code era, the two -dimensional code such as WeChat payment, Alipay, and UnionPay, and then provided a comprehensive merchant service solution, and achieved a aggregate payment service provider. The face -to -face payment still has no signs of aggregation. The face -to -face payment is more complicated, and the algorithms, channels and data are different, so the possibility of aggregation in the short term is not much. However, from the perspective of the merchant, if you need to support a variety of face -brushing methods, you need to configure multiple terminals, which is very huge for the merchant's cash register system.
    It the process of knowing the process of brushing the face is not overnight. Whether it is terminal form, technical upgrade, and public acceptance consciousness requires a process. In the early days, people were always unhappy about scanning code payment, but sufficient subsidies eliminated people's concerns. The transfer technology felt that the current subsidy activity of the face -to -face payment was launched, and the award really opened an era of national brushing.

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